Adventures in Custom Dyeing: A Second Life for Stained or Light-Colored Clothes

Adventures in Custom Dyeing BY JENNI AVINS - When I was a kid, I told my mom I wanted socks the color of the sky just before the stars came out. (She tried to find me some, which were a little too green, but close.) When fashion designers need fabrics to be similarly specific shades — for example, the pale bubble gum lace that appeared on Oscar de la Renta’s spring 2013 runway, and later on Kerry Washington — they turn to services like Metro Custom Dyeing, a place also available to plebeians at a price. Graceann Taormina, Metro’s director of public relations, indulges the customer who sends his Margiela and Balmain shirts with photos of Kanye, requesting to make his shirts look as artfully faded as Mr. West’s. She has overseen a white suit dyed the perfect shade of “Gangnam Style” yellow for Halloween. She recently helped Victoria’s Secret sample 119 colors of four different laces for an important meeting. So although it was tempting to see if her team could achieve the evening blue scrunch socks I dreamt of as a second-grader, I opted for pieces to pack a more sophisticated punch. Here’s how you can give your light-colored — even stained — clothing a second life.

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